About

About us

We are behind products like Formidable Forms, WP Tasty, Nutrifox and more

We have a small, but amazing team of dedicated people who are committed to helping you achieve your goals and project requirements.

22

Members

10

Nationalities

11

Countries

Core values

In work or play, private or public, these are the values that guide us

People first

Putting the needs and well-being of employees, customers, and stakeholders at the forefront of all decision-making.

Extreme attention to detail

We believe that the smallest details are the difference between a good product and a great product. We are only interested in making great products.

Improve every day

It’s in our DNA. We are never satisfied and constantly work at improving personally, as an organization and in our product offerings.

Unquestionable integrity

The bedrock of trust. We act with honesty, accountability, and consistency, fostering strong, lasting relationships.

Labor for simplicity

Complexity is the enemy of execution. We labor for simplicity in our business operations and our products. Building a product is easy, making it flexible and universally simple is hard.

Our story

Strategy11 was founded in 2007, in Riverton, Utah by husband and wife, Steve and Steph Wells

For over 12 years, Strategy11 has been developing world-class WordPress Plugins. Formidable Forms is our primary project, but we acquired the Business Directory Plugin in 2019. In 2022 we acquired WP Tasty and Nutrifox.

Steph Wells

Co-Founder & CTO

Steph is a tech expert and a skilled leader. With a focus on people, ethics and attention to detail, they drive technical success and simplify processes.

Committed to learning, Steph leads the company with a focus on growth and positive impact.

Steve Wells

Co-Founder

Steve is a visionary entrepreneur and dedicated business leader. As co-founder of the company, he drives growth and success with a people-first approach and a commitment to doing the right thing.

With an eye for detail and a passion for simplicity, Steve leads the company with a focus on continuous learning and innovation.

Syed Balkhi

Advisor

Syed’s work has been featured in Forbes, Inc, Entrepreneur, WashingtonPost, FoxBusiness, and countless other top publications.

Giving back

Helping others is our source of happiness.

We’re incredibly fortunate with a successful business, a loving family, and a strong desire to give back. These are just a few of the causes we support.

Save the Children

Operation Smile

Mentors International

WordPress Community

Pressnomics 5

Sponsorship


WordCamp Salt Late City

Sponsorship


Pressnomics 4

Sponsorship


WordCamp Salt Late City

Sponsorship


Steve at WordCamp Denver

Speaking


Steph at Orem, Utah Meetup

Speaking


Steve at Orem, Utah Meetup

Speaking


Steph at WordCamp, Salt Lake City

Speaking


Steph at Draper, Utah Meetup

Speaking