About Us
We are behind products like Formidable Forms, WP Tasty, Nutrifox, and more
We have a small, but amazing team of dedicated people who are committed to helping you achieve your goals and project requirements.
Core Values
In work or play, private or public, these are the values that guide us
People first
Putting the needs and well-being of employees, customers, and stakeholders at the forefront of all decision-making.
Extreme attention to detail
We believe that the smallest details are the difference between a good product and a great product. We are only interested in making great products.
Improve every day
It's in our DNA. We are never satisfied and constantly work at improving personally, as an organization and in our product offerings.
Unquestionable integrity
The bedrock of trust. We act with honesty, accountability, and consistency, fostering strong, lasting relationships.
Labor for simplicity
Complexity is the enemy of execution. We labor for simplicity in our business operations and our products. Building a product is easy, making it flexible and universally simple is hard.
Our Story
Strategy11 was founded by husband and wife, Steve and Steph Wells
Since 2010, Strategy11 has been developing world-class WordPress Plugins. Formidable Forms is our primary project. We joined up with Syed in 2018.
Steph Wells
Co-Founder
Steph is a tech expert and a skilled leader. With a focus on people, ethics and attention to detail, they drive technical success and simplify processes.
Committed to learning, Steph leads the company with a focus on growth and positive impact.
Steve Wells
Co-Founder
Steve is a visionary entrepreneur and dedicated business leader. As co-founder of the company, he drives growth and success with a people-first approach and a commitment to doing the right thing.
With an eye for detail and a passion for simplicity, Steve leads the company with a focus on continuous learning and innovation.
Syed Balkhi
Advisor
Syed Balkhi is an advisor at Formidable Forms. Over the past few years, he founded WPBeginner, OptinMonster, MonsterInsights, SeedProd, and more. He is an award-winning entrepreneur who was recognized as the top 100 entrepreneur under the age of 30 by the United Nations.
Syed's work has been featured in Forbes, Inc, Entrepreneur, WashingtonPost, FoxBusiness, and countless other top publications.
Giving Back
Helping others is our source of happiness
We're incredibly fortunate with a successful business, a loving family, and a strong desire to give back. These are just a few of the causes we support.
WordPress community
Pressnomics 5
Sponsorship
WordCamp Salt Lake City
Sponsorship
Pressnomics 4
Sponsorship
WordCamp Salt Lake City
Sponsorship
Steve at WordCamp Denver
Speaking
Steph at Orem, Utah Meetup
Speaking
Steve at Orem, Utah Meetup
Speaking
Steph at WordCamp, Salt Lake City
Speaking
Steph at Draper, Utah Meetup
Speaking